Four services.
One philosophy.

Service I

The Origin Story

Where the story begins.

A positioning workshop for the full leadership team. Not a discovery call — a structured session where everyone who will execute the brand gets to the same truth at the same time. Because a brand strategy the CEO believes but the sales team hasn't internalised is not a brand strategy. It is a document.

József runs the session. No decks. No templates. No frameworks waiting to be filled in. The output is a documented positioning direction the leadership team has collectively aligned on. The full fee is credited toward The Brand Architecture if you continue.

Requires: CEO, head of marketing, head of sales, head of customer success (or equivalent).

Service II

The Brand Architecture

The story, made permanent.

Full brand strategy built from the founder's identity outward. Not a framework imposed on a business — a story excavated from the person who built it. The result is a brand that feels inevitable, not constructed.

The Origin Story aligns the team. The Brand Architecture makes it permanent. Takes what emerged in that session and turns it into a complete strategic foundation: who you are, who you serve, what you stand for, how you speak, and why you win. Every element is pressure-tested against the competitive landscape so the positioning holds under scrutiny, not just in a slide deck.

Requires: The Origin Story (or equivalent prior positioning work).

Service III

The Growth Engine

The story, put to work.

Done-for-you execution of everything The Brand Architecture defines. SEO, content, copywriting, social media, and brand-aligned paid media — all run by HIMFY, all aligned to the strategy. Because a story only has value when it reaches the right people.

Most brands lose their positioning somewhere between strategy and execution. The Growth Engine exists to prevent that. Every channel runs with the same strategic discipline that produced The Brand Architecture. One team. One standard.

Three-month minimum. Requires The Brand Architecture.

Service IV

The Market Passage

The story, crossing borders.

For companies expanding into or out of Central & Eastern Europe. A cultural adaptation of the brand strategy — so the story doesn't just translate, it belongs.

Market entry is not a translation exercise. What resonates in London or Berlin may fall flat in Budapest or Warsaw — not because the idea is wrong, but because the cultural codes are different. The Market Passage adapts your brand strategy for a new market with the depth of someone who belongs to both worlds. HIMFY is the only partner in Europe that can offer this from a position of native authority — rooted in the Central European intellectual tradition that shaped our name, and fluent in the Western markets our clients come from.